How can prospective clients trust a school when we all say the same thing?
Our market is super competitive to say the least. I’ve often thought how difficult it must be for those people in companies who have the responsibility of choosing a language provider. In fact I was...
View ArticleTo TEFL or not to TEFL?
… a very pertinent question, and if we get down to the nitty gritty we could ask, would I employ a teacher who didn’t have TEFL? (Teaching English as a Foreign Language) When I interview I’m looking...
View ArticleWhy don’t clients take language learning seriously?
In order for Spain to prosper in international markets it’s imperative that employees improve their level of English. But this is not happening fast enough or efficiently enough. At some stage, if...
View ArticleDo we need to be thinking out of the box?
I had a meeting the other day with one of our most important clients and the HR manager said something which has had me thinking ever since… This company invest a lot of money in language training and...
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